Insights from leading Australian fashion publicist Marie-Claude Mallat who works with some of the world’s biggest fashion brands. Hear her expert insights into what makes fashion PR tick, how it supports brand growth and identity by connecting with media, celebrities, influencers and consumers and fascinating case studies with MCMPR clients who include Zimmermann, Net-A-Porter, Burberry, Loewe, Acne Studios, Tods, Oroton, Paspaley and Bassike. She has been part of the Zimmermann journey since Australia’s biggest international fashion success story was co-founded by Nicky and Simone Zimmermann in 1991 out of a tiny stall at Sydney’s Paddington Markets, co-piloting its growth every step of the way to its blockbuster status today with almost 80 boutiques across Australia, the United States, Europe, the Middle East, China and the Caribbean.